Recoverlution was founded in 2020 by Daniel Fincham, who has used his own experiences recovering from addiction to create the world’s first recovery platform.

With the objective of revolutionising the journey of recovering addicts and shining a light on the positive and transformative power of recovery, the platform provides world-class content, wellness expertise and community in one place; accessible anytime, anywhere.

M+F Health was appointed in January 2022 to curate a multi-channel integrated communications and public affairs campaign for Recoverlution’s launch in July and beyond. We were proud to have supported Recoverlution, firstly through its beta launch in February, and later helped it to amplify its launch in July. The aim was to generate widespread awareness of Recoverlution as the first platform dedicated to supporting those in recovery, and to promote recovery as a positive and empowering journey.

A multi-pronged approach was implemented including the development of data-led news generation, celebrity ambassador activity and NHS stakeholder engagement activity. The extensive 2022 communications programme has spanned media relations, talent management, media training, message development, partner and stakeholder engagement government affairs, social media strategy and management.

On launch, M+F Health developed a comprehensive media strategy to garner widespread coverage across the national and regional press telling the UK that Recoverlution is here, and intent on shining a light on recovery. Coverage was extensive in both national and regional media, with print and online articles garnering a total reach of over 410 million people and broadcast coverage netting over 4.6 million opportunities to see. Media highlights included features in multiple national consumer media publications, namely Daily Mail, The Mirror and Daily Express and TV appearances on Sky News, Good Morning Britain and GB News.